ASTA Launches Website Redesign

Fairfax, Va. ---- The American String Teachers Association (ASTA) announces the re-launch of its website, astaweb.com, on September 10. while it has the same address… its appearance, both visually and structurally, has undergone a revival. The redesigned site elevates STA to a new level of service. “Our members have been telling us for quite a while that our site needed to be updated and more user-friendly. I am confident that we have achieved these goals and more,” said Donna Hale, executive director.

The look and feel of the site is sophisticated and clean with rich color tones. A different string instrument appears at the top of each category page. Much of the content is the same but it has been streamlined for quicker access. The new site is also easier to update, thereby insuring freshness and eliminating outdated material. Navigation between different parts of the site is more intuitive.

Added features to complement the abundant resources are drop-down menus with category previews, a search button, and rotating sponsor banners. The sponsor banners will appear at the top of each page. This addition, just for String Industry Council members, creates income opportunity for the association while giving the council another way to drive customers to their own sites. “It’s a win-win for everybody,” Hale stated. An archive is “under construction” with completion set for the fall. ASTA will also have the capability to monitor traffic on each page. “This will prove quite useful for evaluation purposes.”

The renovation was put on the fast track last spring when the ASTA Board of Directors approved the money needed to overhaul the more than 280 pages on the site. “Our board was very supportive and encouraged us to proceed and set September as a launch date,” said Hale. “They understood the magnitude of this task and knew it would basically take time, money, and the right firm to produce a site that would meet our members’ needs. We are confident that the redesigned site will exceed expectations.”

The American String Teachers Association is committed to advancing string education and performance in the United States and around the world.  Its 11,500 members include educators, performers, string industry representatives, students, and string enthusiasts.

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